Conflicts involving the use, registration, or ownership of a trademark give rise to trademark disputes. Trademark infringement, which occurs when a party uses a trademark that is confusingly close to or identical to a registered trademark without permission, causing consumer confusion and possibly harming the reputation of the trademark owner, is one example of the concerns that might arise in these conflicts. Other frequent disagreements include opposition to trademark registration, issues regarding the validity of trademarks, and violations of trademark licensing contracts. To settle trademark disputes, the parties usually appear in court or before a trademark authority and submit arguments and supporting documentation. Other dispute-resolution techniques include arbitration and mediation. To preserve trademark owners’ rights, avoid consumer confusion, and maintain fair competition in the market, trademark disputes must be resolved effectively.